Bo Jackson Sports Complex

The Bo Jackson Sports Complex, a multi-purpose facility with indoor and outdoor baseball/softball fields, indoor soccer fields, batting cages, multi-purpose fields, and exercise equipment, all to be designed specially for Hard Rock Arkansas by the world famous athlete’s development company in partnership with Sports Facility Advisory, a sports tourism industry leader that has designed and developed billions of dollars of sports and fitness facilities around the world.

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Sports-related tourism is one of the fastest growing sectors in travel and is currently valued at more than $15 billion. The Hard Rock Hotel & Casino Arkansas has signed a licensing agreement with Bo Jackson’s Elite Sports Management (ESM) for a one-of-a-kind in the state of Arkansas 20-acre sports complex.


The facility will be designed and managed by ESM and Sports Facilities Advisory (SFA) of Clearwater, Florida. SFA has been instrumental in the planning and operation of over $10 billion of sports, recreation and entertainment assets and working with more than 2,000 communities around the world. SFA has the largest single network of sports tourism venues in the country and is an industry leader since its founding in 2003, serving 20 million guest visits annually.


Most importantly for the city of Russellville and the county, the success of facilities within the network in driving sports tourism to a community is massive – providing economic impact through traveling team hotel stays, restaurant visits, sales tax revenue, and overall increased tourism and visibility to the area. Partnering with a leader in the sports tourism industry will enable Pope County e to capture regional and even national events at the Bo Jackson Sports Complex. SFA’s objective is to improve the health and economic vitality of the communities they serve, and Tri-Peaks Entertainment Group embraces this mission.

Bo Jackson’s Elite Sports (BJES) is dedicated to “Training Athletes Inside Out” which speaks to their training philosophy to not only provide skill training, but also develop the whole athlete. From a training standpoint, they are rooted in the belief that developing athletes to be ‘Bigger.Stronger.Faster’ gives them a competitive edge. They believe “there is an elite performer in all of us” and are committed to helping each athlete realize his/her path to excellence.