‘Walk the Line’ with The Hard Rock Hotel & Casino Arkansas...
Phase 1 will include:
The Hard Rock Brand
With a total of 45,000 direct and indirect system-wide employees and venues in 75 countries, including 182 cafes, 237 Rock Shops®, 28 hotels and 10 casinos, Hard Rock is one of the most globally recognized companies. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and more than 83,000 priceless memorabilia icons. In addition, Hard Rock hosts approximately 35,000 live music events worldwide annually.
The strength of the brand has grown over the years to its current level of 203 billion annual marketing impressions worldwide and an ad value of $4.8 billion. This marketing strength has created a robust global brand awareness. In 2018, Egg Strategy conducted a survey to measure Hard Rock’s brand awareness in key markets around the globe. Hard Rock was found to have an 80% global brand awareness, due to its presence in 73 countries at the time – a massive and global loyal following – supported by 48 years of positive brand equity. This level of brand awareness makes Hard Rock among the most well-known and recognized brands in the world, with 120 million guest experiences annually.