‘Walk the Line’ with The Hard Rock Hotel & Casino Arkansas...
Like Johnny Cash, this project will be an Arkansas original. Tri-Peaks Entertainment Group, a joint venture of Warner Gaming and Peninsula Gaming, will commit $250 million in Phase I to build an entertainment, sports, the resort will feature the following amenities — all in Phase I — with design plans that remain open for future phase expansion.
Phase 1 will include:
State-of-the-art 44,450 square foot casino featuring 1,150 gaming machines, 28 table games, live poker room and sports book complete with mobile betting.
300-room first-class hotel with design inspired by the natural beauty of Arkansas.
Family friendly resort pool experience with interactive fountains, hot tubs, day beds and cabanas, and offering a contemporary hangout with activities and events for resort guests and locals.
26,000 square feet of indoor space for convention and group events, including 15,000 square feet of traditional convention space, accompanied by park-like outdoor space designed for events.
Iconic memorabilia collection on display throughout the resort.
Live entertainment venues that include: Anthem, an 8,000-person outdoor amphitheater, Hard Rock Live, a 1,000-person indoor/outdoor multi-use entertainment venue and a more intimate setting at the world-renowned Hard Rock Cafe stage for local and regional performers.
Robust dining options for every taste and budget including: 67 Land and Sea – an approachable upscale steak and seafood restaurant; Smoked House BBQ – an open pit Texas style bar-b-que joint; The Eatery – a modern food hall; and the legendary Hard Rock Cafe serving up America’s favorites around the clock.
The Bo Jackson Sports Complex, a multi-purpose facility with indoor and outdoor baseball/softball fields, indoor soccer fields, batting cages, multi-purpose fields, and exercise equipment, all to be specifically designed for Hard Rock Arkansas by the world-famous athlete’s development company in partnership with Sports Facility Advisory, a sports tourism industry leader that has designed and developed billions of dollars of sports and fitness facilities around the world.
1,800 conveniently located surface parking spaces.
The Hard Rock Brand
With a total of 45,000 direct and indirect system-wide employees and venues in 75 countries, including 182 cafes, 237 Rock Shops®, 28 hotels and 10 casinos, Hard Rock is one of the most globally recognized companies. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and more than 83,000 priceless memorabilia icons. In addition, Hard Rock hosts approximately 35,000 live music events worldwide annually.
The strength of the brand has grown over the years to its current level of 203 billion annual marketing impressions worldwide and an ad value of $4.8 billion. This marketing strength has created a robust global brand awareness. In 2018, Egg Strategy conducted a survey to measure Hard Rock’s brand awareness in key markets around the globe. Hard Rock was found to have an 80% global brand awareness, due to its presence in 73 countries at the time – a massive and global loyal following – supported by 48 years of positive brand equity. This level of brand awareness makes Hard Rock among the most well-known and recognized brands in the world, with 120 million guest experiences annually.